360 Performance Savings – DM Kit
As a senior art director at Capital One, I oversaw copywriters, designers, and developers to produce the best possible campaign for our clients. While this meant more of a managerial role for me, which I enjoyed, there were times when I acted as both art director and designer; I would bounce ideas off of the other art director, designers, and even people who weren’t involved in the project to get their feel for how a product should look to the average customer.
360 Performance Savings was a big campaign that came around every two months, and I always enjoyed having the time to work on the project myself. This often meant having to make sure that the email and corresponding landing page and mobile app tiles matched the direct mail piece, making for a cohesive experience overall.