US Bank – Elan

Our client, U.S. Bank, tasked us with designing eye-catching and -pleasing graphics for their umbrella company, Elan, for which the underwrite credit cards for hundreds of banks and credit unions across North America. The idea was to motivate their employees to get customers to sign up for these credit cards; in turn, the employees would be financially rewarded for each sign-up they earned.

The campaign would be switched out for each season, and turned out to be very successful.