US Bank – Elan Digital Screens

Elan serves as US Bank’s umbrella company, meaning there are hundreds of banks that have credit cards underwritten by US Bank. The client asked me to come up with generic digital screens to promote their American Express, Visa, and Mastercard credit cards for five specific time periods: winter, spring, summer, autumn, and the holiday season. I worked with the copywriting team to come up with suitable messaging, and designed and executed screens for static and animated banner ads, TV screens, and ATM screens. The response was really good, with several hundred credit card applications filled out during the first campaign.